Demand for Sunglasses in the North American Market
Market Size and Growth
The North American sunglasses market was valued at $5.04 billion in 2023 and is projected to reach $5.57 billion by 2027, with a CAGR of approximately 1.93%. This growth is primarily attributed to the increasing consumer focus on eye protection and the rise in fashion demands. Source
Per capita spending is expected to reach $3.33 by 2024, indicating a growing acceptance and willingness to purchase sunglasses among consumers. Source
Health Consciousness
UV Protection
An increasing number of consumers are becoming aware of the harmful effects of ultraviolet rays on eye health, such as the potential for cataracts due to long-term exposure. Studies show that over 25 million people in the U.S. are expected to be affected by cataracts in the coming years, and wearing appropriate sunglasses can significantly reduce this risk. More on UV Protection
Aging Population
With the aging population in North America, the demand for vision protection among the elderly is rising, driving sales of prescription and functional sunglasses. Reading Glasses Wholesale
Fashion and Personalization Needs
Fashion Accessories
Sunglasses are not only protective tools but also fashion items. The pursuit of personalization and brand influence among consumers has driven the development of high-end brands like Ray-Ban and Oakley, as well as emerging brands. Fashion trends and influencer recommendations on social media greatly affect consumer purchasing decisions, especially among young people who prefer stylish and personalized product designs. White Label Sunglasses Manufacturer
Product Diversity
The market offers a variety of sunglasses types, including polarized, reflective, and colored lenses, to meet different consumer needs for different occasions. For example, polarized lenses effectively reduce glare, suitable for outdoor activities, while fashionable styles attract young consumers who follow trends. Sunglasses Wholesale
Development of Sales Channels
E-commerce Channel Rise
The development of e-commerce platforms has provided sunglasses brands with broader sales channels. It is expected that the e-commerce segment of the sunglasses market will grow at a CAGR of 6.8% from 2024 to 2030. Mobile shopping is gradually becoming the mainstream, allowing consumers to conveniently purchase products. Eyewear Frames Wholesale
Traditional Retail and DTC Brands
In addition to e-commerce, traditional retail still holds an important position. DTC brands like Warby Parker have attracted a large number of consumers by cutting out the middleman and reducing prices, thus changing the competitive landscape of the market. Eyewear Frames Wholesale
Increased Participation in Sports
According to statistics, over 76% of Americans participated in at least one sport in 2022, directly driving the demand for sports sunglasses. The demand for specialized glasses among sports enthusiasts is continuously increasing to improve the sports experience and protect eyes. For example, wearing sports-specific sunglasses during outdoor activities can effectively reduce UV damage and enhance visual clarity. Safety Glasses Wholesale
Brand Competition Landscape
The main brands in the North American market include EssilorLuxottica, Safilo Group, Nike, Adidas, etc. These brands attract consumers through strong marketing and innovative designs, maintaining their market share. Additionally, emerging DTC brands like Warby Parker have quickly gained market share by directly targeting consumers, changing the traditional retail competition landscape. Mordor Intelligence
In summary, the demand for sunglasses in the North American market is influenced by various factors, including increased health awareness, fashion trends, increased participation in sports, development of e-commerce channels, and brand competition. These factors collectively promote the market’s continuous growth and evolution.
